SEO stands for “search engine optimization.” Changing the website position in the SERP result page to gain traffic or Increases the traffic for the website or webpage is called Seo

Title Tag is the main reason which allows a user to click on our link. It is the blue and bold link in SERP which allows us into the webpage by clicking on it. Just writing a title is not that easy but can make it easy by following some Google algorithm updates. And some of the updates are as follows.

1. Title should be 60 to 72 characteristics; it can be written more than that but Google will display only 72 Characteristics.
2. The first and secondary words of the title should be Primary Keywords and in the last Brand name. Unique titles will help Google to Crawl.1

URL stands for Uniform Resource Locator. It is also called as “WEB ADDRESS”. Short URL will rank first. Adding keywords to the URL will also help to rank.

Meta Description is also one of the ranking factor where it helps user to know about web site in short note. Meta description length should be around 150 to 160.By placing keywords and synonyms in Meta description Google will help webpage for ranking.

Title Tag can also be used as H1. There are 6 types is Header tags (H1 to H6 tags). If the keyword is used as a Header tag it helps Google to rank the page. In every header tag if keyword or synonyms of keyword is placed it helps a lot.

Internal links are the links that go from one page to another page in the same Domain. They usually help users to navigate the website.

External links are the links that drive the user to another Domain. They help users to search for useful information. A good external link helps to rank our website.

Alt tag is also called Alt Attribute, Alt descriptions or Image tag. It’s an HTML attribute given to images in websites to provide text alternative, which will also help to rank websites.

Keyword Optimization is to find the best keyword to a website by analyzing and researching the marketing. It helps the user to drive from search engine to our website.

XML stands for Extensible Markup Language. XML sitemaps provide search engines with an efficient list of URLs on the Site. For SEO, an XML sitemap is an invitation to crawl the URLs listed. It’s a way of asking the search engines to crawl and index the pages listed.

Robots.txt is a text file that tells web robots or search engines which page to crawl and which page not to crawl.

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.

Crawling: Searching the Internet for content by inspecting the code/content of each URL found. 

Indexing is storing and organizing the content discovered during the crawling process. When a page is added to the index, it is eligible to be displayed as a result of relevant queries.

Ranking: Provide the content that best answers a searcher’s query, which means that results are ordered from most relevant to least relevant.

When you enter a question into Google or another search engine, the list of links that appears below the advertisements is referred to as “organic results.” These appear solely based on the page’s quality and content. Paid results are those that businesses have paid to appear at the top of search results.

1. Trustworthy
2. User experience
3. Growth
4. Visibility and rankings

Keyword research is important because it will make clear what search terms your audience uses.

Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database

The user intent, or search intent states which goal or intention an internet user has when entering a search term into a search engine. Search intent is a way for you to understand the why behind any given search query